Organizing Content

gisellakontaria
Community Manager
Community Manager

on ‎07-27-2023 01:20 PM

Here are some additional links including definitions, overviews, and best practices for creating well organized content, taxonomies, and information architecture.

 

Definitions and Overviews

 

Content Organization Workshops

 

Key Performance Indicators

Measuring outcomes is an important way to determine how usable your experience is. Here are 4 Questions you can ask and related KPIs to identify if you have a content organization problem. 

  1. Can they find it?
    The task success rate (TSR) - TSR measures number of correctly executed tasks. If a task has a clearly defined endpoint e.g., filling out a form or buying a product – you can measure the TSR. However, it must be clear which objectives you consider a success. It doesn't measure their journey, but can measure how many people were able to get to the end of it.
  2. How long did it take to find it?
    Time-on-task (TOT) - TOT describes the time (in mins and secs) that a user needs to complete a task successfully. The average time-on-task is usually communicated as the final UX KPI. Basically, the shorter the processing time, the better the user experience.
  3. How many mistakes did they make when trying to find it?
    User error rate (URR) - The user error rate, tracks how frequently users make mistakes during a specific task. Measuring this can help you identify where users face difficulties with your product. This information can be used to develop future product updates and UX designs.
  4. What percentage of users were able to find it?
    Conversion Rate (CR) - The conversion rate measures how many people or new visitors complete tasks such as signing up, completing the free trial and converting to a paid account, etc.

 

Content Organization Creation and Testing Tools

 

Now Learning Course

Check out AJ Siegel's Now Learning course on UX Leading Practices!

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