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    <title>post Journey Maps in Articles</title>
    <link>https://www.webdev.servicenow.com/community/articles/journey-maps/ta-p/1390</link>
    <description>&lt;DIV class="lia-message-template-content-zone"&gt;
&lt;H2 id="toc-hId--407050924"&gt;Method Overview&lt;/H2&gt;
&lt;P&gt;Through this method, you create a timeline of touchpoints between the user, the application(s), and any people/organizations they interact with. This method is used to see the process or service from the users’ perspective. You can map out the current state of a process or envision an idealized future state via journey mapping.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId-2080461909"&gt;When to Use&lt;/H2&gt;
&lt;UL&gt;
&lt;LI&gt;Digitizing a manual, paper-based process.&lt;/LI&gt;
&lt;LI&gt;Replatforming a process onto ServiceNow.&lt;/LI&gt;
&lt;LI&gt;Reviewing an existing process that has a negative NPS.&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId-273007446"&gt;Outcomes&lt;/H2&gt;
&lt;UL&gt;
&lt;LI&gt;Alignment among internal teams of overall opportunities and gaps.&lt;/LI&gt;
&lt;LI&gt;List of unmet user needs and pain points.&lt;/LI&gt;
&lt;LI&gt;Identified process gaps and opportunities to streamline.&lt;/LI&gt;
&lt;LI&gt;No assumptions about how the process occurs.&lt;/LI&gt;
&lt;LI&gt;
&lt;P&gt;Visualization of the end-to-end customer experience.&lt;/P&gt;
&lt;/LI&gt;
&lt;/UL&gt;
&lt;H2 id="toc-hId--1534447017"&gt;&lt;BR /&gt;Prerequisites&lt;/H2&gt;
&lt;UL&gt;
&lt;LI&gt;Scope and clear objectives of the project&lt;/LI&gt;
&lt;LI&gt;Primary user persona(s) and their goals identified.&lt;/LI&gt;
&lt;LI&gt;Insights from user observations and conversations.&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId-953065816"&gt;Participants&lt;/H2&gt;
&lt;P&gt;Process owner, product manager, business analyst, design strategist, developer, and stakeholders&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId--854388647"&gt;Materials Needed&lt;/H2&gt;
&lt;UL&gt;
&lt;LI&gt;Conference room, whiteboard, markers, roll of paper.&lt;/LI&gt;
&lt;LI&gt;Or real-time collaboration whiteboarding tools such as Miro, or Mural&lt;/LI&gt;
&lt;/UL&gt;
&lt;H2 id="toc-hId-1633124186"&gt;Agenda&lt;/H2&gt;
&lt;TABLE border="1" width="100%"&gt;
&lt;TBODY&gt;
&lt;TR&gt;
&lt;TD width="50%"&gt;Duration&lt;/TD&gt;
&lt;TD width="50%"&gt;Activity&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="50%"&gt;5 minutes&lt;/TD&gt;
&lt;TD width="50%"&gt;Welcome &amp;amp; agenda&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="50%"&gt;10 minutes&lt;/TD&gt;
&lt;TD width="50%"&gt;Icebreaker / energizer&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="50%"&gt;90 minutes&lt;/TD&gt;
&lt;TD width="50%"&gt;Create journey map&lt;/TD&gt;
&lt;/TR&gt;
&lt;TR&gt;
&lt;TD width="50%"&gt;5 minutes&lt;/TD&gt;
&lt;TD width="50%"&gt;Wrap up &amp;amp; next steps&lt;/TD&gt;
&lt;/TR&gt;
&lt;/TBODY&gt;
&lt;/TABLE&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId--174330277"&gt;What do you do after?&lt;/H2&gt;
&lt;UL&gt;
&lt;LI&gt;Synthesize findings into final map.&lt;/LI&gt;
&lt;LI&gt;Capability Cards workshop&lt;/LI&gt;
&lt;LI&gt;Alignment Jam&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId--1981784740"&gt;Related Plays&lt;/H2&gt;
&lt;P&gt;Building Empathy&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2 id="toc-hId-505728093"&gt;Learn More&lt;/H2&gt;
&lt;P&gt;&lt;A href="https://www.nngroup.com/articles/customer-journey-mapping-process/" target="_blank" rel="noopener nofollow noreferrer"&gt;Journey Mapping 101&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="https://www.nngroup.com/articles/customer-journey-mapping-process/" target="_blank" rel="noopener nofollow noreferrer"&gt;The 5 Steps of Successful Customer Journey Mapping&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="https://www.interaction-design.org/courses/journey-mapping" target="_blank" rel="noopener nofollow noreferrer"&gt;Journey Mapping Course&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="https://www.nngroup.com/articles/journey-mapping-workshop/" target="_self" rel="nofollow noopener noreferrer"&gt;How to Run a Journey-Mapping Workshop: A Step-by-Step Case Study&lt;/A&gt;&lt;/P&gt;
&lt;/DIV&gt;</description>
    <pubDate>Mon, 24 Jul 2023 18:55:22 GMT</pubDate>
    <dc:creator>gisellakontaria</dc:creator>
    <dc:date>2023-07-24T18:55:22Z</dc:date>
    <item>
      <title>Journey Maps</title>
      <link>https://www.webdev.servicenow.com/community/articles/journey-maps/ta-p/1390</link>
      <description>&lt;P&gt;This method is used to see the process or service from the users’ perspective.&lt;/P&gt;</description>
      <pubDate>Mon, 24 Jul 2023 18:55:22 GMT</pubDate>
      <guid>https://www.webdev.servicenow.com/community/articles/journey-maps/ta-p/1390</guid>
      <dc:creator>gisellakontaria</dc:creator>
      <dc:date>2023-07-24T18:55:22Z</dc:date>
    </item>
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